Before you film it or go live for it,run it through seven questions.
This is the checklist I use on every TikTok Shop product before a creator spends an hour on content. Seven questions, the starting numbers I go by, and a scorecard that tells you when to walk away.
Free. An 11-page PDF you can download right after you sign up.
Run every product through all seven, in order.
Liking a product is not one of the seven. If the market is not buying it, I do not spend my time on it, and you should not spend yours.
- 01Stop gate
Is it selling?
If the market is not buying it, nothing else on this list matters.
- 02Stop gate
Is it in stock?
Inventory only means something next to how fast it is selling.
- 03Check
Is it worth it?
What it pays you per sale, against the hours it will take.
- 04Stop gate
Is there room for me?
A product can be selling well and already be too crowded to win on.
- 05Check
Is the company investing in it?
A brand running ads behind a product changes what your content can do.
- 06Check
Is this the right season for it?
Get in before the peak, while there is time to learn what works.
- 07Gut check
Am I the right person to sell it?
Would a stranger scrolling past believe you actually use it?
Stop gate
Fail it and you are done. Do not move to the next question.
Check
Know the answer before you commit. A weak one changes your plan.
Gut check
Be honest with yourself, or ask someone who will be.
The full guide shows you how to answer each one.
- A page for each question with the starting numbers I go by
- How to check each one yourself
- A scorecard to fill out before your next product
Or let me pull the numbers for you.
Running all seven takes hours per product. Members get products that already passed, every week.
What to sell, and how to sell it.
- Everything in Fresh Products Weekly, with more products every week
- The top videos selling each product right now
- Viral frameworks: the video types and scripts working on TikTok right now, in any category
- Help writing your appeal when you get a violation
- The private Discord community
Every week, a list of products that are selling and are not oversaturated. For each one:
- Units sold in the last 7 days
- How many creators are on it
- Whether the brand is running ads