· For creators on TikTok Shop

I help you stop wasting timeon products that don’t sell.

Every week I send L.E.A.D. Alliance members products that pass the 7 Questions of Product Selection, the videos and viral frameworks selling them right now, and help when you get a violation. All inside the private Discord.

Join L.E.A.D. Alliance · $97/mo30 days, no subscription · $117

$97/mo renews monthly and is $20 less than the one-time option. Cancel anytime.

$117 buys thirty days outright. No subscription, no auto-renewal, nothing to cancel.

Not ready yet? Get the free 7 Questions guide.

01 // The problem

Most creators lose the week before they film a single video.

  • You film all week for a product that is selling, and nobody is buying it from you.
  • You go live for something a thousand other creators are already selling.
  • You guess what kind of video to make, and find out a week later it did not work.

I want you to start every week already knowing which product you are filming, and how to film it.

02 // What you get

What to sell, how to sell it, and backup when it goes wrong.

Start with the product. If it passes the 7 Questions and still is not selling for you, it is the content. The membership covers both, in that order, and backs you up when something goes wrong. All inside the private Discord.

01What to sell

Products that pass the 7 Questions

Every week, products that are selling, in stock, and not crowded yet. For each one: units sold in the last 7 days, how many creators are on it, and whether the brand is running ads.

02How to sell it

The videos and the viral frameworks

Product passed and still not selling for you? Then it is the video. You get the top videos selling each product, plus the video types and scripts converting on TikTok right now, in any category.

03When something goes wrong

Violation support

Get a violation? Bring it to me. I help you understand what happened and write the appeal.

$97/month. Renews monthly. Cancel anytime.

Join L.E.A.D. Alliance · $97/mo
03 // How I check
The system I built

Product Judge APEX

I built APEX to read TikTok Shop sales data every few days. It flags the products that are moving and drops the ones that are fading or already crowded.

Then I check what it finds against the 7 Questions before anything reaches you. You get the short list, not the spreadsheet.

I also publish some of what I find. Read the research.

04 // The seven questions

Run every product through all seven, in order.

Liking a product is not one of the seven. If the market is not buying it, I do not spend my time on it, and you should not spend yours.

  1. 01

    Is it selling?

    If the market is not buying it, nothing else on this list matters.

    Stop gate
  2. 02

    Is it in stock?

    Inventory only means something next to how fast it is selling.

    Stop gate
  3. 03

    Is it worth it?

    What it pays you per sale, against the hours it will take.

    Check
  4. 04

    Is there room for me?

    A product can be selling well and already be too crowded to win on.

    Stop gate
  5. 05

    Is the company investing in it?

    A brand running ads behind a product changes what your content can do.

    Check
  6. 06

    Is this the right season for it?

    Get in before the peak, while there is time to learn what works.

    Check
  7. 07

    Am I the right person to sell it?

    Would a stranger scrolling past believe you actually use it?

    Gut check

Stop gate
Fail it and you are done. Do not move to the next question.

Check
Know the answer before you commit. A weak one changes your plan.

Gut check
Be honest with yourself, or ask someone who will be.

Want the numbers I use for each question, and the scorecard?

Get the free 7 Questions guide
· Where to start

Join for $97, or start with the weekly list.

The full membership is what to sell and how to sell it. If you only want the weekly product list for now, start with Fresh Products Weekly.

L.E.A.D. Alliance · Full membership
$97/month

What to sell, and how to sell it.

  • Everything in Fresh Products Weekly, with more products every week
  • The top videos selling each product right now
  • Viral frameworks: the video types and scripts working on TikTok right now, in any category
  • Help writing your appeal when you get a violation
  • The private Discord community
Join L.E.A.D. Alliance · $97/mo
Fresh Products Weekly
$27/month

Every week, a list of products that are selling and are not oversaturated. For each one:

  • Units sold in the last 7 days
  • How many creators are on it
  • Whether the brand is running ads
Get Fresh Products Weekly · $27/mo

Not ready to pay yet? Start with the free guide I use on every product.

Get the free 7 Questions guide

Want me working with you directly? Audits, done-for-you product selection, and brand deals.

See One on One
L.E.A.D. Alliance

Know what to sell before you film it.

Products that pass the 7 Questions, the videos and frameworks that sell them, and help when you get a violation. All inside the private Discord.

Join L.E.A.D. Alliance · $97/mo30 days, no subscription · $117